Reece Madlisa Lacoste 90th Anniversary Mural by Dbongz
During its momentous 90th anniversary celebration, the renowned French brand Lacoste honours its extensive heritage while imbuing the festivities with an unparalleled sense of vitality. Lacoste, which originated as an emblematic representation of grace and motion in athletics, has undergone a transformation from a sportswear brand to a major force in the realm of subculture.
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The Crocodile, Lacoste’s enduring emblem, extends its appreciation to the individuals shaping the brand’s heartbeat across the globe today. French elegance, movement, grace, creativity, and innovation have been the guiding spirits that marked Lacoste’s journey from the past to the present.
A remarkable highlight of this milestone celebration is the collaboration with world-renowned graffiti artist D Bongz. Lacoste entrusted him with the creation of a stunning 90th-anniversary mural, a masterpiece that vividly captures the essence of the brand. Taking center stage in the mural is Lacoste’s ambassador, Reece Madlisa, embodying the dynamic spirit of the label in a contemporary setting.
D Bongz expressed his appreciation on Instagram, writing, “I am honoured that Lacoste entrusted me with the creation of their 90th anniversary mural, which features their ambassador Reece Madlisa. The Surtee Group deserves tremendous gratitude for everything. Much obliged to Hector for facilitating the event. Mention my son Black Mabutho’s extraordinary dexterity.
In addition to commemorating the remarkable nine-decade journey of Lacoste, the mural represents the brand’s dedication to embracing modern art and culture. It functions as a tangible demonstration of Lacoste’s capacity to harmoniously amalgamate its rich historical legacy with the liveliness of contemporary artistic manifestations.
In commemoration of Lacoste’s 90th anniversary, the festivities transcend the boundaries of the fashion industry and permeate the domains of urban art, where a fusion of tradition and modernity is on display. The brand’s legacy transcends mere historical significance and instead constitutes an ongoing, dynamic narrative that profoundly affects individuals who are actively moulding the cultural milieu.
Cheers to ninety years of French sophistication, motion, and The Crocodile’s enduring legacy!
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