Naimah To Drop Scatta
Paradise Sound System is excited to share “Scatta,” a fantastic Afro-beat love song that was created by Venus Raps, S’BO GYRE, and Naimah together. Created at the Africa Rising Music Conference (ARMC), the song is scheduled to make its premiere on Friday, February 23.
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‘Scatta’ arrives just in time to serenade listeners during the month of love with its irresistible beats and soul-stirring melodies.
With a compelling blend of isiZulu, XXXX, and pigeon English, the song offers a transcontinental musical experience that honours variety while promoting unity.
produced by an incredible group of artists that included Lee Global, Versatile, Owen Ross, and Sarmy Fire (all from South Africa)
While rooted in Afrobeat, the track incorporates elements of Hip Hop and R’nB/R&B, resulting in a genre-defying masterpiece.
As Naimah explains, “‘Scatta’ is a celebration of love, romance, and the thrill of taking a chance on romance without hesitation.”
This collaboration was conceptualised and recorded at the 2023 edition of the Africa Rising Music Conference (ARMC), underscoring Paradise Sound System’s commitment to nurturing artistic talent and fostering global connections.
Thabo Phahlane, label manager at Paradise Worldwide, comments, “We are immensely proud to witness our artists come together to create magic in a space curated by us. These cross-continental collaborations epitomise our vision to expand our artists’ reach and impact.”
Looking ahead, ARMC 2024 promises to be even more impactful, providing emerging talents with invaluable opportunities for growth and collaboration. “Platforms like ARMC are vital for internationally based producers like myself,” says Nigerian hitmaker Sarmy Fire.
They facilitate seamless collaboration and open doors to new creative possibilities.”
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